Senior Editor, Yelp
I lead Yelp's editing team as we serve the various departments at Yelp. Projects range from crafting emails, editing video scripts, penning advertising copy, and more. I wrote the company Style Guide and am called upon to moderate tone and brand voice as necessary. I regularly convene with department heads to discuss crossover projects, brainstorm ideas, and swap notes on process.
The Weekly Yelp newsletter is a local guide that reaches millions of subscribers over 30 countries around the world. I copy edit our community managers to ensure these newsletters are stylistically consistent, on brand, and engaging. I also help edit the company style guide and have produced countless how-tos and documentation for the marketing team. When needed – which is always – I write copy for web and mobile, email, and ads.
Community Manager, Yelp
I grew the brand presence of Yelp by throwing events, leading weekly marketing campaigns, and acting as an ambassador to a community of savvy locals. I wrote and researched a newsletter weekly and wrote reviews daily. I was a diplomat to business owners and a jungle leader to new users. Most fun of all? Hosting monthly parties for our most engaged citizens, the Yelp Elite.
DESKTOP PUBLISHER, TD BANK
The culmination of a degree in economics and a voracious appetite for graphic design led me to the investment banking floor of TD Securities. I drew and designed layouts, mocked up logos, crafted data visualizations and built investor presentations for digital and print. My primary tools were Adobe CS (Photoshop, Illustrator, InDesign) and Microsoft Office (Word, Excel and PowerPoint).