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Writer

Marketing copywriter and editor in San Francisco. My turn-ons include "excruciating correctness" and persuasive copy. I'm an adaptable writer with experience in direct mail, marketing newsletters, technical manuals, and I'm even halfway convincing at stand up comedy.

Need a band name? Drop me a line.

 
 
 

Senior Editor, Yelp

I lead Yelp's editing team as we serve the various departments at Yelp. Projects range from crafting emails, editing video scripts, penning advertising copy, and more. I wrote the company Style Guide and am called upon to infuse the brand voice and tone in various pieces. I regularly convene with department heads to discuss crossover projects, brainstorm ideas, and swap notes on process.

EDITOR, YELP

The Weekly Yelp newsletter is a local guide that reaches millions of subscribers over 30 countries around the world. I copy edit our community managers to ensure these newsletters are stylistically consistent, on brand, and engaging. I have produced countless manuals and internal documentation for the marketing team. When needed – which is always – I write copy for web and mobile, email, and ads.

COMMUNITY MANAGER, YELP

I grew the brand presence of Yelp by throwing events, leading weekly marketing campaigns, and acting as an ambassador to a community of savvy locals. I wrote and researched a newsletter weekly and penned reviews daily. I was a diplomat to business owners and a jungle leader to new users. Most fun of all? Hosting monthly parties for our most engaged citizens, the Yelp Elite.

DESKTOP PUBLISHER, TD BANK

The culmination of a degree in economics and a voracious appetite for graphic design led me to the investment banking floor of TD Securities. I designed layouts, mocked up logos, crafted data visualizations, and built investor presentations for digital and print — on the trading floor of a Fortune 500 bank. My tools were Photoshop, Illustrator, InDesign and Microsoft Office.

PROJECT COOORDINATOR, BOUSADA

At this flooring company I wore many hats, but was primarily responsible for estimating, wrangling logistics for building materials, negotiating prices with suppliers, and purchasing equipment. (Not to mention bookkeeping, IT, design, and occasionally handbombing crates off a delivery truck.)

 

Education

Western University

Bachelor of Arts, Economics and Philosophy

 

ERASMUS UNIVERSITY

Philosophy, Economics, Sociology

 

George Brown College

Web design, graphic design

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My websites

Pedantree

Short essays on pedantic subjects.

Personal Inventory

An epistolary novel about technology (in progress).

FULL DISCLOSURE FRIDAY

A curated collection of the best all caps'd rants on Twitter.

Handwriting Porn

Enthusiasm for excellent handwriting spotted in the wild.

I x Snowclones

A simple joke told over and over.

 
 

Get in touch

EMAIL

415.967.1137