Senior Editor, Yelp
I lead Yelp's editing team as we serve the various departments at Yelp. Projects range from crafting emails, editing video scripts, penning advertising copy, and more. I wrote the company Style Guide and am called upon to infuse the brand voice and tone in various pieces. I regularly convene with department heads to discuss crossover projects, brainstorm ideas, and swap notes on process.
The Weekly Yelp newsletter is a local guide that reaches millions of subscribers over 30 countries around the world. I copy edit our community managers to ensure these newsletters are stylistically consistent, on brand, and engaging. I have produced countless manuals and internal documentation for the marketing team. When needed – which is always – I write copy for web and mobile, email, and ads.
COMMUNITY MANAGER, YELP
I grew the brand presence of Yelp by throwing events, leading weekly marketing campaigns, and acting as an ambassador to a community of savvy locals. I wrote and researched a newsletter weekly and penned reviews daily. I was a diplomat to business owners and a jungle leader to new users. Most fun of all? Hosting monthly parties for our most engaged citizens, the Yelp Elite.
DESKTOP PUBLISHER, TD BANK
The culmination of a degree in economics and a voracious appetite for graphic design led me to the investment banking floor of TD Securities. I designed layouts, mocked up logos, crafted data visualizations, and built investor presentations for digital and print — on the trading floor of a Fortune 500 bank. My tools were Photoshop, Illustrator, InDesign and Microsoft Office.
PROJECT COOORDINATOR, BOUSADA
At this flooring company I wore many hats, but was primarily responsible for estimating, wrangling logistics for building materials, negotiating prices with suppliers, and purchasing equipment. (Not to mention bookkeeping, IT, design, and occasionally handbombing crates off a delivery truck.)