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Writer

Marketing copywriter and editor in San Francisco. My turn-ons include "excruciating correctness" and persuasive copy. I'm an adaptable writer with experience in direct mail, marketing newsletters, technical manuals, and I'm even halfway convincing at stand up comedy.

Need a band name? Drop me a line.

 
 
 

Resumé

Senior Editor, Yelp

I lead Yelp's editing team at Yelp. Projects ranged from crafting emails, editing video scripts, penning advertising copy and more. I wrote the company Style Guide and was called upon to infuse the brand voice and tone in various pieces. I regularly convened with department heads to discuss crossover projects, brainstorm ideas, and swap notes on process.

EDITOR, YELP

The Weekly Yelp newsletter is a local guide that reaches millions of subscribers over 30 countries. I copy edited our community managers to ensure these newsletters were stylistically consistent, on brand and engaging. I have produced countless manuals and internal documentation for the marketing team. When needed, I wrote copy for web and mobile, email and ads.

COMMUNITY MANAGER, YELP

I grew the brand presence of Yelp by throwing events, leading weekly marketing campaigns, and acting as an ambassador to a community of savvy locals. I wrote and researched a newsletter weekly and penned reviews daily. I was a diplomat to business owners and a jungle leader to new users. Most fun of all? Hosting monthly parties for our most engaged citizens, the Yelp Elite.

DESKTOP PUBLISHER, TD BANK

The culmination of a degree in economics and a voracious appetite for graphic design led me to the investment banking floor of TD Securities. I designed layouts, mocked up logos, crafted data visualizations, and built investor presentations for digital and print — on the trading floor of a Fortune 500 bank. My tools were Photoshop, Illustrator, InDesign and Microsoft Office.

PROJECT COOORDINATOR, BOUSADA

At this flooring company I wore many hats, but was primarily responsible for estimating, wrangling logistics for building materials, negotiating prices with suppliers, and purchasing equipment. (Not to mention bookkeeping, IT, design, and occasionally hand-bombing crates off a delivery truck.)

 

WESTERN UNIVERSITY

Bachelor of Arts, Economics and Philosophy

ERASMUS UNIVERSITY

Philosophy, Economics, Sociology

GEORGE BROWN COLLEGE

Web Design, Graphic Design

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stuff i do

BLOG

A meta-feed of long-form writing.

The Pedant Tree

Short essays on pedantic subjects.

MEDIUM

Commentary and musings.

Handwriting Porn

Covetable handwriting spotted in the wild.

I x Snowclones

A simple graphic design joke told over and over.

Keep it 100

Vivek clicked "like" or: my good taste exemplified.

VSCO

Photographs of city life.

 
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talk TO ME

Because words are so in right now.

 ☎️ 415 967 1137

 

You're the real tough cookie
You're the real tough cookie
Try your best to be objective.