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Writer And Editor

Like most people, I bristle at the thought of writing a personal summary – probably because my interests are so varied. I've always had both a creative and an analytical bent, which means I'm just as interested in kerning as I am in perfecting a spreadsheet.

I'm a voracious consumer of news, social media, pop and Internet culture. I have photographed every article of clothing I own, tagged them meticulously, and rolled the whole batch online. I write down my to do lists the "old fashioned" way because I crave the feeling of decimating my wins with a Sharpie. 

These days, I'm obsessed with writing. I write every day.

 
 

415 967 1137

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Senior Editor, Yelp

I lead Yelp's editing team as we serve the various departments at Yelp. Projects range from crafting emails, editing video scripts, penning advertising copy, and more. I wrote the company Style Guide and am called upon to moderate tone and brand voice as necessary. I regularly convene with department heads to discuss crossover projects, brainstorm ideas, and swap notes on process.

EDITOR, YELP

The Weekly Yelp newsletter is a local guide that reaches millions of subscribers over 30 countries around the world. I copy edit our community managers to ensure these newsletters are stylistically consistent, on brand, and engaging. I also help edit the company style guide and have produced countless how-tos and documentation for the marketing team. When needed – which is always – I write copy for web and mobile, email, and ads.

Community Manager, Yelp

I grew the brand presence of Yelp by throwing events, leading weekly marketing campaigns, and acting as an ambassador to a community of savvy locals. I wrote and researched a newsletter weekly and wrote reviews daily. I was a diplomat to business owners and a jungle leader to new users. Most fun of all? Hosting monthly parties for our most engaged citizens, the Yelp Elite.

DESKTOP PUBLISHER, TD BANK

The culmination of a degree in economics and a voracious appetite for graphic design led me to the investment banking floor of TD Securities. I drew and designed layouts, mocked up logos, crafted data visualizations and built investor presentations for digital and print. My primary tools were Adobe CS (Photoshop, Illustrator, InDesign) and Microsoft Office (Word, Excel and PowerPoint).

 

Western University

Bachelor of Arts, Economics and Philosophy

 

ERASMUS UNIVERSITY

Philosophy, Economics, Sociology

 

George Brown College

Web design, graphic design

My websites

Full Disclosure Friday

A curated collection of the best all caps'd rants on Twitter.

Pedantree 

Short essays on pedantic subjects.

Personal Inventory

An epistolary novel about technology (in progress).

Handwriting Porn

Enthusiasm for excellent handwriting spotted in the wild.

I x Snowclones

A simple joke told over and over.

Vivek Likes

Images on which I have tapped "like."