Senior Editor, Yelp
I lead Yelp's editing team at Yelp. Projects ranged from crafting emails, editing video scripts, penning advertising copy and more. I wrote the company Style Guide and was called upon to infuse the brand voice and tone in various pieces. I regularly convened with department heads to discuss crossover projects, brainstorm ideas, and swap notes on process.
The Weekly Yelp newsletter is a local guide that reaches millions of subscribers over 30 countries. I copy edited our community managers to ensure these newsletters were stylistically consistent, on brand and engaging. I have produced countless manuals and internal documentation for the marketing team. When needed, I wrote copy for web and mobile, email and ads.
COMMUNITY MANAGER, YELP
I grew the brand presence of Yelp by throwing events, leading weekly marketing campaigns, and acting as an ambassador to a community of savvy locals. I wrote and researched a newsletter weekly and penned reviews daily. I was a diplomat to business owners and a jungle leader to new users. Most fun of all? Hosting monthly parties for our most engaged citizens, the Yelp Elite.
DESKTOP PUBLISHER, TD BANK
The culmination of a degree in economics and a voracious appetite for graphic design led me to the investment banking floor of TD Securities. I designed layouts, mocked up logos, crafted data visualizations, and built investor presentations for digital and print — on the trading floor of a Fortune 500 bank. My tools were Photoshop, Illustrator, InDesign and Microsoft Office.
PROJECT COOORDINATOR, BOUSADA
At this flooring company I wore many hats, but was primarily responsible for estimating, wrangling logistics for building materials, negotiating prices with suppliers, and purchasing equipment. (Not to mention bookkeeping, IT, design, and occasionally hand-bombing crates off a delivery truck.)